Rendering all the authenticity of wood in its maximum natural expression in porcelain, following Nordic, and especially Danish, tradition. Starting with rough pine, PRIMEWOOD softens veining, lightens knots and harmonises shades to obtain a lively, elegant material that reveals a love for wood, research into the most elegant design and respect for nature at first sight. Dedicated to those looking for refined elegance and discrete warmth in a domestic or public space, where man and nature live together.