The aesthetic recovery - visual and tactile - of the purity of a primordial material such as clay in RITUAL is rendered through the amorphous yet soft surface and the dusty colors of this raw earth effect in porcelain, rediscovering the essence itself of wall and floor ceramic tiles. RITUAL wants to be a tribute to Nature as the origin and quintessence of ceramics, but, thanks to the technological evolution adopted in the new production plants, it also wants to represent a product model signed by Ceramica Sant'Agostino for the contribution to the conservation of Nature itself, of the our environment, of ourselves: respecting our ancestral nature.